aegyo
/ˈeɪ.ɡjoʊ/
Korean Origin
Culture
Original Word
애교
Hangul (aegyo)
Entered English
2010s
First recorded usage in English
The Story Behind "aegyo"
From Korean 'aegyo' (애교), meaning cute, childlike charm or behavior. A cultural concept in Korea where adults display cute mannerisms. Spread internationally through K-pop and K-drama culture.
Example Usage
"The K-pop idol's aegyo made the audience melt."